Starting a company, a product, a studio, or a side project usually means making brand decisions before you have a budget: a name, a look, what you say first, and what to leave out. This is a professional conversation with someone who has built and rebuilt brands from the inside, for people at the beginning.
Starting something? Let's talk it through.
What we can cover
Positioning: what you do, for whom, and why it's different
Naming, identity direction, and what to build first vs. later
How to spend a small budget on brand without wasting it
Getting from idea to a launch-ready first impression
Whether you need a designer, a brand lead, or neither yet
Reviewing something you've already started
faqs
Do I need a logo before I talk to you? Nope, most people don't have one yet. If you do have one, bring it along.
Is this a sales call? Nope, it’s about your project and how I could help strategize, brand, or design your idea.
What if I only have a rough concept? That's the right time to connect with a marketing professional to help you best plan for success.
How do we start? We'll start with a short conversation. If it turns into more, I'll tell you how that works before anything begins.
Creative direction and brand projects, start to finish.
You know what you need and roughly when. Brand identity and rebrands, websites, campaigns, executive and investor decks, motion and video, event creative, brand guidelines and templates. Projects are led by one senior person who also designs and ships, with no handoff to a junior team.
What we can cover
Brand identity or full rebrand, including guidelines and rollout
Brand systems and templates teams can use without you
Pitch, board, and investor decks
Campaign creative across digital, events, motion, and video
Websites and landing pages with a clear brand point of view
AI-assisted workflows that cut production time
faqs
Do you work alongside other studios or creatives? Yes, detail your current collaborations and ownership.
Can you work with my current team or developer? Yes, I've done major rollouts with a very small crew.
Remote or in Los Angeles? Both.
A seasoned brand and creative leader for your team.
For companies with a real brand function that need someone to set direction, lead designers, and still make the work. Strategy, executive communications, go-to-market creative, and team development in one role.
what i bring
Brand strategy and positioning that connected to revenue growth
Leadership of a design team, including reviews and promotions
Brand governance: standards, approval flow, and templates that scale
Close partnership with Sales, Customer Success, and the C-suite
Creative operations: events, campaigns, and budgets kept under control
Where I'm the right fit
growth-stage and established companies, any industry with a serious brand function, Los Angeles or fully remote. Best for roles that are brand-led rather than demand-gen-led.
faqs
What kind of roles? Director of Brand, Head of Brand / Creative, Creative Director.
What's the best way to start? A short intro conversation; send the role and I'll tell you honestly if it's a fit.