disqo: AI-Powered Brand System

Self-Service Content at Scale

Disco logo with a purple and pink gradient background and a red circle with a cutout on the left, and the word 'DISCO' in bold white letters.

The situation

Every non-designer in the company needed branded slides and one-pagers, and every one of them was landing on Marketing's desk or were manual copy-paste into templates, one at a time, regardless of how high or low the stakes actually were.

The result

About 60% less time to delivery on typical projects, a creative team freed up for the work that actually needs a designer, and a brand system that scales through templates and governance rather than review. It's the same thinking behind the rebrand, applied to workflow instead of visual identity.

Built in Claude • ~60% faster to delivery • ~80% brand-ready in one pass

What I built

Slides from a presentation titled "Segmentation, Formatting & Lift Best Practices" with sections on sample size, audience cuts, campaign length, reporting templates, and lift results for a marketing or data analysis study. Contains bullet points, tables, and diagrams.

A Claude-based brand system with guides for different content types. Teams supply the content, anything from plain text to Claude-generated visuals, and the system formats it into near-sendable slides and one-pagers that get colleagues roughly 80% of the way to approved, on-brand content without a designer touching it first.

A presentation slide from DISCO on client call prep, agenda, sample size recommendations, cleanup checklist, achieving lift, and next steps. The slide features a purple and orange color scheme with text and bullet points.

Bringing it to market

Rolled out across the org so teammates could self-serve their own external and internal deliverables. Marketing stayed hands-on only where it mattered most (i.e. high-business-impact projects) protecting brand and message quality exactly where the stakes justified it, while releasing everything else back to the teams that needed it fast.

Before: manual template copy-paste. After: self-service, brand-aligned output