About
I’m a Creative Director working across brand, graphic design, motion, photography, and web, with experience across B2B, tech, and product-driven teams. I focus on building clear, scalable creative systems that help teams communicate effectively as organizations grow.
My work sits at the intersection of craft and structure—partnering with marketing, product, and leadership to translate complex ideas into thoughtful, usable design.
How I work
I approach creative direction as a problem-solving discipline. The goal is not just to make something look good, but to make it useful, consistent, and durable.
In practice, that means:
Clarifying the problem before designing the solution
Building systems rather than one-off expressions
Making intentional choices that balance creativity and consistency
Collaborating closely across functions to align on goals and constraints
Experience
My career has moved fluidly across disciplines and contexts—from hands-on design work to leading creative systems inside growing organizations. I’ve worked on brand identity, campaigns, content, and digital experiences across B2B, tech, and product-driven teams.
As my scope has grown, so has my focus on:
Long-term brand stewardship
Designing for scale and adoption
Supporting teams with clear frameworks and tools
Perspective & speaking
I’m particularly interested in how creative systems, cultural context, and audience insight shape effective brand decision-making. Below are a few selected talks and articles that reflect how I think about design, inclusion, and strategy in practice.
Fast Company Innovation Festival (2024)
Speaking on LGBTQ+ advertising, brand integrity, and cultural relevance.
AdWeek Webinar: Sports Advertising & Measurement
Discussing audience insights, brand performance, and sports marketing.
Brand Integrity and LGBTQ+ Inclusion
Why authentic inclusion builds long-term brand trust.
How Gen Z Measures LGBTQ+ Marketing
Insights into trust, representation, and engagement.