branding

Selected branding work focused on building clear, flexible identity systems that scale across teams, channels, and business needs.

brand identity systems for growing and established organizations and storytellers

Brand system evolution across product, marketing, and go-to-market teams

Visual identity system applied across campaigns, digital, and experiential touchpoints

Concept-driven identity exploring tone, texture, and expressive typography

additional branding and identity work

Identity system with digital and print applications

Logo & Identity Marks

Cartoon red gorilla wearing sunglasses and a fire 'crown' holding a spatula and a grilling fork, with the word 'GRILLAZ' in bold red letters.
Rebuild TV logo with green hexagon icons and bold white text on a dark background.
Logo with palm trees, sunset, waves, and text promoting Florida and Caribbean tourism, with a slogan 'Don't call it a comeback'
Business cards arranged in a pattern with colorful pie chart designs, QR codes, and the text 'APPER TURE PHOTOSHOOT ASSISTANT' with icons for Android and Apple.

approach to brand systems and identity design

Strong brands are both expressive and disciplined. My work centers on building identity systems that create consistency without limiting creativity—allowing brands to evolve while staying recognizable.

  • Clear structure

  • Thoughtful visual language

  • Built for real use, not just presentation

Related work across: brand, design, motion, photography, and web.