DISQO: Rebrand & Confidential GTM Launch

Senior Art Director → Creative Director

Disco logo with an orange circle and stylized 'Q' shape on a colorful gradient background

The situation

DISQO went through two complete rebrands in a crowded ad-measurement category. After the agency relationship ended, leadership asked whether the first could be done in-house, and I recommended yes. The second was tied to a confidential product launch with no time for an agency search and no room to slip the date: seven weeks, a developer, and a marketing ops partner.

The result

Contributed to 50%+ YoY revenue growth on the AdTech line (2023–2024). Saved $150K+ on the first rebrand by taking it in-house. Delivered the second in seven weeks without slipping the launch date.

50%+ YoY revenue growth • $150K+ saved with in-house execution• 7-week delivery

Close-up of a middle-aged man with short silver hair, wearing black glasses and a checked blazer, in a modern office with large windows and cityscape in the background.

“Her impact went far beyond creative execution — Megan helped shape how we showed up in the fast-moving advertising measurement space and how we articulated our value to the market. Her work did not live in a design vacuum; it drove real business outcomes, supporting year-over-year revenue growth of more than 50% on the AdTech side of the business. Any organization looking to clarify its story, elevate its brand, and connect creative work directly to business outcomes would be fortunate to have her.”

— David Grabert, CMO, CGS

What I built

A complete brand system and guidelines: color system, pattern language, text-as-visual direction, and placement rules that keep the brand consistent across the website, paid ads, app reskins, office environments, and booth production. I moved a multicolored brand to a tighter, cleaner identity that stays distinctive in the category, working with only a developer and a marketing ops partner.

Color palette diagram showing various colors including tangerine, indigo, rose, honey, violet, cobalt, charcoal, and ivory, with their color codes and descriptions.
A color palette infographic displaying brand colors (tangerine, cobalt, violet, rose, ivory, charcoal, pure white), their color codes, and gradient examples. Text describes design patterns and usage guidelines, including patterns with waveforms and headshots. Includes sample photographs of smiling people and a digital ad.

Bringing it to market

Launching at Programmaic I/O along with an industry-disrupting product, the new brand came alive through a new website, OOH & digital ads, video, swag, and other channels.

Banner advertisement offering free brand lift measurement with DISQO, featuring a gradient purple to blue background with text and logo.
A person wearing a dark gray T-shirt with the text 'Measurement UNLOCKED' and a colorful wave graphic underneath.
Homepage of DISQO, a digital marketing platform. The page features a gradient background with the slogans 'The most advanced platform for measuring how advertising works' and 'Brand and performance incrementality across all media.' There are buttons labeled 'See how it works' and 'Book a demo.' The top navigation includes links for Products, Solutions, Resources, a search icon, login, and a blue 'Let's Connect' button. The right side displays various digital media icons, including a person with glasses, a travel photo, a search bar, a brand awareness chart, and a handshake icon.

See how the system runs today in the AI Brand System.