work: disqo
Brand Rebrand & Confidential GTM Launch
The situation
Senior Art Director, Aqua Marketing · 2019–2022
When DISQO needed a rebrand tied to a confidential product launch, there was no time for an agency search and no room to slip the date with seven weeks, one designer, full brand system to campaign-ready.
7 weeks • 1 designer • Confidential launch
The result
Contributed to 50%+ YoY revenue growth on the AdTech line, saved $150K+ by bringing agency-level rebrand work in-house, and sharpened DISQO's investor narrative in a crowded ad-measurement category.
50%+ YoY revenue growth • $150K+ saved • sharper investor narrative
Bringing it to market
Directed production across the full media mix (print, HTML5 banners in multiple formats, social content, and video) keeping every persona's execution consistent with the brand system while speaking to a distinct traveler.
What I built
Color system, pattern language, text-as-visual direction, website, paid ads, app reskins, office environments, booth production, and full brand guidelines, partnering with only a developer and a marketing ops partner.
